The Name of Shapes

"Beautiful names that describes shapes"

The Name of Shapes introduces names of forms that are applied to pieces in traditional Japanese arts and crafts with simple and poetic words written by the author Natsuko Nose with new insights from her own experiences accompanied by beautiful and tranquil paintings by Aiko Hama.

Unlike Western Art, Japanese Art has placed the highest value on the inheritance of beauty of form rather than the uniqueness of single item. This is especially true of tea ceremony utensils, and there are many items that have been handed down to the present day as standard items, such as "Rikyu-style jujube" and "Kuro-raku tea bowls". This has given birth to a culture that is unique to Japan, such as "Mitate" ('to see an object, not in the form that was originally intended for it, but as another thing'), "Utsushi" (imitating the form and design of an existing original piece), and "Honka-dori" (a method of quoting motifs from artworks of the past).

The Name of Shapes is an exquisite, inspiring and informative book for anyone with an interest in design and patterns, and/or Japanese culture and history.

The main text is in both Japanese and English.

You may also like Natsuko's other book The Roots of Patterns-->

$ 27.00 USD


  • Measurements: 14.7cm × H21cm, 192 pages
  • Author: Natsuko Nose
  • Illustration: Aiko Hama
  • Language: Japanese and English
  • Publisher: Genkosha
  • Printed in Japan

Natsuko Nose is a freelance editor and writer who also helps her family's Tea Ceremony equipment supply business while she writes/publishes travel and tea ceremony themed books.
Natsuko is currently based in our local Mashiko town, in an exquisite traditional style house which she has decorated so beautifully with her exceptional taste.


Orders are shipped from Japan using Japan Post mail services or UPS international courier services.

Shipping cost is determined by weight or the size of the package and destination and it depends on the shipping option you select. You will see the available options for your chosen items at checkout.

Orders are typically shipped within 1-5 business days of your purchase if all items are in stock.
See here for the full information on shipping.



UPS Worldwide Saver: 2-4 Business Days / Starts from $20**
EMS (Japan Post/USPS): Starts from $35 - Select EMS for a PO Box delivery
PRINTED MATTER regular mail - Starts from $6.50

*For purchase above $800, you will be collected custom/import fee upon arrival of package and this is responsible of the customer not Uguisu.
**Additional fee will apply for remote/extended areas.
*There are certain items that can not be sent by Yamato Transport such as tea and aroma mist. We may change the shipping method accordingly.



EMS Japan Post - 5 Business Days+ Starts from $25
Registered Airmail (Japan Post/Australia Post): Starts from $9
Yamato Transport / UPS EXPEDITED*: 5-8 Business days / Starts from $28

*You may be collected custom fee upon arrival of package and this is responsible of the customer not Uguisu.
*There are certain items that can not be sent by Yamato Transport such as tea and aroma mist.



UPS Worldwide Saver*: 3-5 Business Days / Starts from $20
Additional fee will apply for extended/remote area.
EMS Japan Post - 5 Business Days+ Starts from $25

*You may be collected custom/import fee upon arrival of package and this is responsible of the customer not Uguisu.


Yamato Transport/UPS: 3-7 Business Days / Starts from $34

*VAT, Import Tax & Fee will be collected upon delivery
*Please remember there is 2~4 days processing time before we dispatch orders.


Registered Airmail: 5-15 Business Days / Starts from $13
Yamato Transport/UPS: 5-8 Business Days / Starts from $34

Returns Policy

We will only provide a refund in the event of damaged or defective items that we cannot replace. If you wish to return or exchange an item you must first contact us within 7 days of arrival by email at hello [at]

Pre-ordered or Backordered items, sale or discounted items can not be returned.

We will not be able to accept return or exchange of items if contacted after 7 days of arrival, so please make sure to open the package and check the contents as soon as the package arrives.

All customers are responsible for shipping costs as well as duties on all returned items. We can not refund shipping if the package has already been shipped.

When the package for your order gets returned to us after no re-delivery is arranged when you needed to, we can resend you the package but you will need to pay for the postage again. If you choose to cancel the items, we can refund the amount for the purchased items but not the postage as it has already been shipped and is totally non-refundable.

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